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Indiana University Bloomington

Marketing

Fall 2005

Since fall 2005, Kelley marketing faculty have won 16 teaching awards (and counting) for their excellence in the classroom.

Undergraduate Courses

  1. M304
    Honors Marketing Management
    • 15-weeks
    • 3 credits
    • Prerequisite: Admission to the Business Honors Program

    Part of the honors integrative core, along with F 304, J 304, and P 304. Examines the marketing concepts, strategic planning, marketing research, and information systems. Covers consumer and organizational buying behavior, forecasting sales, and market segmentation and position. Also focuses on new product development process; product lines and brands; pricing strategies; distribution-channel management; advertising; personal selling; and organizing, evaluating, and controlling marketing.