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Indiana University Bloomington

Marketing

Recognized Experts

Our faculty are recognized experts who sit on the editorial boards of 11 of the world’s leading marketing journals.

Degree Requirements

  1. M346
    Analysis of Marketing Data
    • 15-weeks
    • 3 credits
    • Prerequisite: BUS-M370 or M304, or BUS-BE370, or BUS-BE304, or BUS-BE375; with a grade of C or better

    Develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis.  Provides skills in the use of single-source and CRM data in a marketing decision environment. Emphasis is on using database systems to accomplish specific objectives. Topics include the nature and sources of scanner data, micro-merchandising systems, and analysis tools for databases.