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Indiana University Bloomington

Marketing

Recognized Experts

Our faculty are recognized experts who sit on the editorial boards of 11 of the world’s leading marketing journals.

Degree Requirements

  1. M343
    Database Marketing
    • 7-weeks
    • 1.5 credits
    • Prerequisite: I-Core, Marketing Major; C: M342

    Provides skills in the use of single-source and CRM data in a marketing decision environment. Emphasis is on using database systems to accomplish specific objectives. Topics include the nature and sources of scanner data, micromerchandising systems, CRM systems, and analysis tools for databases.