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Indiana University Bloomington

Marketing

Undergraduate News

U.S. News & World Report consistently ranks Kelley's undergraduate marketing program in the nation's top five among public universities and top six overall.

Degree Requirements

  1. M401
    International Marketing
    • 15-weeks
    • 3 credits
    • Prerequisite: M303

    Covers world markets, their respective consumers, and their political/economic marketing environments. Examines the marketing issues required to meet the product, promotion, price, and distribution demands of a world market. Though course has a global orientation, issues specific to exporting are discussed.