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Indiana University Bloomington

Marketing

Undergraduate News

U.S. News & World Report consistently ranks Kelley's undergraduate marketing program in the nation's top five among public universities and top six overall.

Degree Requirements

  1. M407
    Business-to-Business Marketing
    • 15-weeks
    • 3 credits
    • Prerequisite: M303 for business majors

    Problems, activities, and decision methods involved in the marketing of goods and services by business-to-business entities. Product development, pricing, promotion distribution systems, and analysis of the roles of non-consumer buyers.