Degree Requirements
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M419
Retail Strategy
- 15-weeks
- 3 credits
- Prerequisite: M303
Examines key issues facing the major industry firms within the highly competitive retail environment. A model of strategic decision making and driving shareholder value is applied to study topics related to retail strategy, merchandising planning/buying, and utilizing retail market research. Emphasis is on applications through the use of case studies and computer simulations including but not limited to the stock market, merchandising budgets, and pricing.
