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Indiana University Bloomington


Recognized Experts

Our faculty are recognized experts who sit on the editorial boards of 11 of the world’s leading marketing journals.

Degree Requirements

  1. M450
    Marketing Strategy
    • 15-weeks
    • 3 credits
    • Prerequisite: BUS-M 342 and BUS-M 343 or BUS-BE 342, or BUS-M346 and BUS-M 344 and BUS-M 303 and senior standing

    Focuses on marketing’s role in gaining a sustainable competitive advantage. Emphasis is on the application of key concepts through the use of case studies and/or computer game simulation.