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Indiana University Bloomington

Marketing

High Tech

In our high-tech Customer Interface Virtual Laboratory, faculty and students track shopper behavior and use 3-D, virtual reality simulations of stores to test consumers’ reactions to new product and packaging concepts.

Lura Forcum

Contact Information

(812) 855-2356
lforcum [at] indiana [dot] edu (E-mail)
Business School

Campus

  • Bloomington

Education

  • M.A., University of Chicago, 2004
  • B.A., University of North Carolina--Chapel Hill, 2001

Professional Interests

Consumer Behavior

Background

Lura joined the doctoral program in the fall of 2010. Her primary area of interest is consumer behavior.