mcolsen [at] indiana [dot] edu (E-mail)
- BS in Marketing and International Business, Indiana University, 2007
- Customer Business Development positions, Procter & Gamble, 2007-2011
Marketing Strategy, Branding, Innovation, New Product Development
Mitch joined the program in 2011. His research emphasis is in the marketing strategy domain, with a focus on branding, innovation, and new product development.
Olsen, Mitchell C., Rebecca J. Slotegraaf, and Sandeep Chandukala (2014), “Green Claims and Message Frames: How Green New Products Change Brand Attitude,” forthcoming, Journal of Marketing.