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Indiana University Bloomington

Marketing

The Kelley Advantage

Were ranked #2 in the world for our MBA marketing program by Financial Times, 2012, and #4 in the nation for our undergraduate marketing program by U.S. News & World Report, 2014.

Kelley Media

Alumni Spotlight

Kara Howard BS'07

Associate Manager in Consumer and Market Knowledge, Procter & Gamble

Cincinnati, Ohio

To me, marketing is fascinating because its trying to figure out what people want, why they want it, and the best way to attract them to your particular product. Having that passion for understanding who the consumer is and how I can help her makes every day really exciting.

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Everything in business starts with marketing, and a successful career in marketing starts at the Kelley School of Business. Consistently ranked among the top programs in the nation, Kelley’s Department of Marketing gives you the education, experience, and connections you need to “hit the ground running” with top employers after graduation.

Kelley Marketing Students Can:

  • Learn from internationally recognized faculty whose research shapes the field of marketing and informs their teaching.
  • Develop the interpersonal, creative, and analytical skills that are the basis of any successful career.
  • Gain invaluable experience by interning for your dream employer, researching consumer behavior in our Customer Interface Virtual Laboratory, competing in international case competitions, and more.
  • Connect with leading employers through our research centers, Undergraduate Marketing Club, Global Sales Workshop, Consumer Marketing Academy, Business Marketing Academy, and Kelley’s career services offices.

Start now: Learn about our highly respected bachelor's, master's (MBA), and doctoral programs.