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Indiana University Bloomington

Operations & Decision Technologies

Kelley Advantage

Our Operations, Analytics and Information Systems faculty have written many of the definitive textbooks in the areas of operations, data analysis, database management, networking, and Excel modeling.

Recent Publications

Book Chapters

Bundling for Online Reverse Auctions: Approaches and Experiences

2008, Best Practices in Online Procurement Auctions

T. Schoenherr, Vincent Mabert

Abstract

This chapter provides insights into bundling practices for online reverse auctions by exploring approaches and reporting experiences of 252 companies in the U.S. manufacturing industry. Within the context of Parente et al.’s (2004) conceptual framework for the analysis of online auctions, aspects of the “Product Characteristics” component were explored. Bundling issues investigated include content, goals, structure, and performance. Following the theme of the book, differences and similarities in bundling behavior and outcomes between small and large enterprises are emphasized, highlighting the impact of firm size and the resulting strategies explored. While large corporations are usually on the forefront of information technology adoption and use, the potential is significant for smaller firms as well. As such, this chapter provides managerial insights, useful especially to smaller companies, for successfully employing bundles in reverse auctions.

Citation

Schoenherr, Tobias and Vincent A. Mabert (2008), "Bundling for Online Reverse Auctions: Approaches and Experiences," in Dr. Parente (ed.), Best Practices in Online Procurement Auctions, Hershey, Pennsylvania: IGI Global Publishing.