Skip to: search, navigation, or content.


Indiana University Bloomington

Operations & Decision Technologies

Kelley Advantage

Our Operations, Analytics and Information Systems faculty have written many of the definitive textbooks in the areas of operations, data analysis, database management, networking, and Excel modeling.

Recent Publications

Journal Articles

Competing in the Brazilian Real-Time Financial Information Services Industry: Commitment and Adaptation

2005, Information & Management

Alexandre B. Lopes, Nicolau Reinhard

Abstract

In this study, we examine two very different firms operating in the Brazilian real-time financial information services (RTFIS) industry. We conducted two separate qualitative studies 7 years apart analyzing how a technology-based incumbent reacted to the entry of a challenger with better content-generation capabilities. We concluded that even when facing an entrant with new technologies and environmental changes, commitment to its own IS resources represented the best long-term strategy for the incumbent firm, because the incumbent kept focused on what it did best and invested in the redeployment of its flexible IS resources to redefine its industry processes and activities.

Citation

Lopes, Alexandre B. and Nicolau Reinhard (2005), "Competing in the Brazilian Real-Time Financial Information Services Industry: Commitment and Adaptation," Information & Management, Vol. 43, No. 5, July, pp. 587-597.