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Indiana University Bloomington

Operations & Decision Technologies

ODT Undergraduate BW ranking 2010

Bloomberg Businessweek gave the Kelley School Undergraduate Program an A+ for job placement and an A for teaching quality and facilities in its 2013 rankings.

Technology Foundations

Our Technology Foundations courses are very popular with Kelley students and other IU students.  Learn more about K201 and X201.

Undergraduate Courses

  1. M303
    Marketing Research
    • 16-weeks
    • 3 credits
    • Prerequisite: I-Core

    Focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings.