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Indiana University Bloomington

Operations & Decision Technologies

ODT Undergraduate BW ranking 2010

Bloomberg Businessweek gave the Kelley School Undergraduate Program an A+ for job placement and an A for teaching quality and facilities in its 2013 rankings.

Technology Foundations

Our Technology Foundations courses are very popular with Kelley students and other IU students.  Learn more about K201 and X201.

Undergraduate Courses

  1. M343
    Database Marketing
    • 7-weeks
    • 1.5 credits
    • Prerequisite: I-Core, Marketing Major; C: M342

    Provides skills in the use of single-source and CRM data in a marketing decision environment. Emphasis is on using database systems to accomplish specific objectives. Topics include the nature and sources of scanner data, micromerchandising systems, CRM systems, and analysis tools for databases.