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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Announcements

January 17
CMA Project Kick-Off; meetings with corporate managers from General Mills, Nestle, Target and
GM OnStar.

February 7
The What, Strategy vs. Tactics; Ralph Blessing, Managing Director, Ameritest.

March 3-7
Academy Week II
Multi-cultural Marketing; Cheryl Stallworth-Hooper, CEO, Firefly
Advertising; Eric Bauchet, Global Director, Whirlpool
Successful  Internships;  Dan Raynak; Sr. Vice Pres., WPP

March 7
CMA Presentations

April 4
Scanner Data; John Pawlowski & Patrick Fitzgerald, ConAgra

April 11-13
Experience Weekend

April 18
Telling Stories with Data; David Landers, P&G

May 2
End of Year Luncheon & 2nd Year Awards

The brains behind the brands

Behind America's most popular brands, you'll find Kelley MBAs. Many of the world’s top consumer marketing leaders start here.

Procter & Gamble, Kraft, Target, Nestlé, General Mills, ConAgra, Whirlpool, and more—our MBAs define trends in brand and retail management for hundreds of the world's most influential companies and most visible products.

Why Kelley for consumer marketing?

  • In 2012,  Financial Times  ranked Kelley’s Full-time MBA Program second in the world  for marketing. Kelley is Procter & Gamble’s top source for brand managers, and they invented brand management
  • Marketing at Kelley ranked 2nd in a 2003 Wall Street Journal recruiter poll, and the Kelley MBA Marketing Program is always highly recommended by Businessweek.
  • Recruiters want our MBAs because they enter the field ready to hit the ground running. The Center's significant experiential component includes leadership and soft-skills development through the Consumer Marketing Academy and unique hands-on experiences like Bloomington Brands.
  • Our alumni network spans from coast to coast—Kelley has over 1,000 MBAs in consumer marketing at every
    level, from assistant brand manager to CEO.