The prime function of our program within the Kelley School’s Office of Development is to attract annually renewable private support from alumni and friends and match it with the current needs of the School, as articulated by the Dean.
The Annual Fund exists to afford the administration of the School the opportunity to raise academic standards and uphold the quality of the education Kelley students receive. Throughout the year, Kelley alumni and friends are solicited on our behalf by IU Foundation direct mail and Telefund efforts. Those annually pledged gifts, whatever the amount, make a distinct and critical difference in the School’s ability to support vital, otherwise unfunded programs.
Only a very small portion of the Kelley School’s annual budget comes from State allocations — the lion’s share is from other sources, including tuition and private gifts.
Although direct mail and telemarketing are critical tools used to attract Annual Fund dollars in the Kelley School, we personally contact many of our alumni for one-on-one meetings to highlight the purposes and goals of the Kelley Annual Fund — and how they might well meet with our alumni and friends’ philanthropic objectives.
Donor input, connections and initiative are critical to our overall success — and enable our Office to help Kelley alumni stay connected and active in the School that they treasure.