Marketing Research

  • 15-weeks
  • 3 credits
  • Prerequisite: BUS-M370 or M304, or BUS-BE370, or BUS-BE304, or BUS-BE375; with a grade of C or better

Focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings.