Honors Marketing Management

  • 15-weeks
  • 3 credits
  • Prerequisite: Admission to the Business Honors Program

Part of the honors integrative core, along with F 304, J 304, and P 304. Examines the marketing concepts, strategic planning, marketing research, and information systems. Covers consumer and organizational buying behavior, forecasting sales, and market segmentation and position. Also focuses on new product development process; product lines and brands; pricing strategies; distribution-channel management; advertising; personal selling; and organizing, evaluating, and controlling marketing.