Courses

M579

Bloomington Brands

  • Arranged
  • 3 credits
  • Prerequisite: None

Bloomington Brands (B2) is the brand management team for Osmocote® Plant Food, a best-selling brand for the Scotts Miracle-Gro Company.

And the team is composed of Kelley MBA students.

Kelley MBA students interview for positions on the team in their first year and work on the brand for two semesters. Scotts owns the trademark and provides essential business functions. Kelley MBA students handle all the marketing functions: brand strategy, consumer communications, trade and consumer promotional activities, sizing, pricing, product content, and packaging.

At B2, real-world experience meets real-world responsibility—and that translates into real-world opportunities. B2's brand managers have landed high-profile positions with Scotts, Colgate, Procter & Gamble, Nestle, Kraft, Nationwide, General Mills, and Kellogg.