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Indiana University Bloomington

Faculty

Teaching & Courses

  1. M303
    Marketing Research
    • 15-weeks
    • 3 credits
    • Prerequisite: I-Core

    Focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings.