Integrated Business Core--Marketing Component
- 3 credits
- Prerequisite: A100, A201, A202, G202, K201, L201, X104, X204, X201, ECON-E201, ECON-E370, ENG-W131, MATH-M118, MATH-M119 (all with a grade of C or better). Corequisites: F370, P370, Z370, AND T375. Students must apply online (http://kelley.iu.edu/Ugrad/Academics/Requirements/page39725.html) to take I-Core and, after getting permission enroll using BUS-BE-375.
Cross-functional survey of business management. The marketing component covers marketing planning and decision making examined from firm and consumer points of view. Topics include the marketing concept and its company-wide implications, the integration of marketing with other functions, and the role that product, price, promotion, and distribution play in marketing strategy and implementation. Includes a cross-functional case done in teams. Students may not receive credit for both M370 and (M304 or M301 or M300).