Courses

M401

International Marketing

  • 16-weeks
  • 3 credits
  • Prerequisite: M303

This course is designed to enhance student understanding and appreciation of the importance and relevance of international marketing in today's global economy.  This course focuses on marketing in emerging markets and teams will focus on either India or China.  Every student will have  substantial learning about marketing in China as this is the largest emerging nation and provides substantial examples. The instructor has spent time with students in China to enhance courses.

Kelley School of Business

Faculty & Research