Marketing Strategy

  • 15-weeks
  • 3 credits
  • Prerequisite: BUS-M 342 and BUS-M 343 or BUS-BE 342, or BUS-M346 and BUS-M 344 and BUS-M 303 and senior standing

Focuses on marketing’s role in gaining a sustainable competitive advantage. Emphasis is on the application of key concepts through the use of case studies and/or computer game simulation.