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Indiana University Bloomington

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OnTopic, the Kelley School's
twice-yearly research magazine, keeps you informed with highlights of some of the most influential and relevant research published by Kelley faculty.

Faculty

Sandeep Chandukala

Contact Information

(812) 855-7795
sarchand [at] indiana [dot] edu (E-mail)
Business School, Room 328C

Download Vita

  • Assistant Professor of Marketing

Campus

  • Bloomington

Education

  • PhD, The Ohio State University, 2008
  • MS, University of Texas at Dallas, 2003
  • MBA, University of Texas at Dallas, 2002
  • MS, University of Minnesota, 1999
  • BE, Osmania University, 1997

Professional Experience

  • Assistant Professor of Marketing, Kelley School of Business, 2008 - present
  • Software Developer/Advisor, Dell Computer Corporation, Austin, TX, 1999-2001

Awards, Honors & Certifications

  • Trustees Teaching Award Nominee, 2011
  • Innovative Teaching Award, Kelley School of Business, 2010
  • 3M Junior Faculty Grant Award, Kelley School of Business, Indiana University, 2010
  • Technology Grant for Teaching and Learning, Kelley School of Business, Indiana University, 2010
  • Robert Bartels Marketing Fellowship, The Ohio State University, 2006 - 2008
  • AMA Sheth Foundation, 42nd Annual Doctoral Consortium Fellow, W.P. Carey School of Business, Arizona State University, 2007
  • INFORMS society for Marketing Science Doctoral Consortium Fellow, University of Pittsburgh, 2006
  • William R. Davidson Marketing Fellowship, The Ohio State University, 2003 - 2005
  • Academic Excellence Award, University of Texas at Dallas, 2002
  • Cohort Ambassador Award, University of Texas at Dallas, 2002

Professional Interests

Bayesian applications in marketing, Discrete choice models, Quantitative models of advertising and consumer memory

Personal Interests

Badminton, Reading, Movies

Selected Publications

  • Chandukala, Sandeep R., Sylvia Long-Tolbert, and Greg M. Allenby (2011), "A Threshold Model for Respondent Heterogeneity," Marketing Letters, Vol. 22, No. 2, pp. 133-146. Read Abstract ››

  • Chandukala, Sandeep R., Yancy D. Edwards, and Greg M. Allenby (2011), “Identifying Unmet Demand,” Marketing Science, Vol. 30, No. 1, pp. 61-73. Read Abstract ››

  • Chandukala, Sandeep R., Jeff P. Dotson, Jeff D. Brazell, and Greg M. Allenby (2011), “Bayesian Analysis of Hierarchical Effects,” Marketing Science, Vol. 30, No. 1, pp. 123-133. Read Abstract ››

  • Chandukala, S. R. (2010), "Hierarchical effects of advertising," in G. M. Allenby and P. E. Rossi (eds), Bayesian Analysis in Marketing: A breakthrough in customer analytics, The Marketing & Management Collection, London: Henry Stewart Talks Ltd. Read Abstract ››

  • Chandukala, Sandeep R., Jaehwan Kim, Thomas Otter, Peter E. Rossi, and Greg M. Allenby (2008), "Choice Models in Marketing: Economic Assumptions, Challenges, and Trends," Foundations and Trends in Marketing, Vol. 2, No. 2, pp. 97-184. Read Abstract ››