Sandeep Chandukala

Sandeep Chandukala Print-Quality Photo

Contact Information


(812) 855-7795

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Business School

  • Assistant Professor of Marketing

Campus

  • Bloomington

Education

  • PhD, The Ohio State University, 2008
  • MS, University of Texas at Dallas, 2003
  • MBA, University of Texas at Dallas, 2002
  • MS, University of Minnesota, 1999
  • BE, Osmania University, 1997

Professional Experience

  • Assistant Professor of Marketing, Kelley School of Business, 2008 - present
  • Software Developer/Advisor, Dell Computer Corporation, Austin, TX, 1999-2001

Awards, Honors & Certifications

  • Trustees Teaching Award Finalist, 2012, 2013, 2014
  • Sauvain Teaching Award Nominee, 2012, 2013, 2014
  • Research Methods and Analytics Track Co-Chair, AMA Summer Marketing Educator’s Conference, Boston, 2013
  • Trustees Teaching Award Nominee, 2011
  • Innovative Teaching Award, Kelley School of Business, 2010
  • 3M Junior Faculty Grant Award, Kelley School of Business, Indiana University, 2010
  • Technology Grant for Teaching and Learning, Kelley School of Business, Indiana University, 2010
  • AMA Sheth Foundation, 42nd Annual Doctoral Consortium Fellow, W.P. Carey School of Business, Arizona State University, 2007
  • Robert Bartels Marketing Fellowship, The Ohio State University, 2006 - 2008
  • INFORMS society for Marketing Science Doctoral Consortium Fellow, University of Pittsburgh, 2006
  • William R. Davidson Marketing Fellowship, The Ohio State University, 2003 - 2005
  • Academic Excellence Award, University of Texas at Dallas, 2002
  • Cohort Ambassador Award, University of Texas at Dallas, 2002

Professional Interests

Bayesian applications in marketing, Discrete choice models, Quantitative models of advertising and consumer memory

Personal Interests

Badminton, Reading, Movies

Selected Publications

  • Olsen, Mitchell, Rebecca J. Slotegraaf and Sandeep R. Chandukala (2014), “Green Claims and Message Frames: How Green New Products Change Brand Attitude,” forthcoming, Journal of Marketing.
  • Chandukala, Sandeep R., Jeffrey P. Dotson, Qing Liu and Stephan Conrady (2014), “Exploring the Relationship Between Online Search and Offline Sales for Better "Nowcasting",” forthcoming, Customer Needs and Solutions.
  • Chandukala, Sandeep R., Sylvia Long-Tolbert, and Greg M. Allenby (2011), "A Threshold Model for Respondent Heterogeneity," Marketing Letters, Vol. 22, No. 2, pp. 133-146. Read Abstract
  • Chandukala, Sandeep R., Yancy D. Edwards, and Greg M. Allenby (2011), “Identifying Unmet Demand,” Marketing Science, Vol. 30, No. 1, pp. 61-73. Read Abstract
  • Chandukala, Sandeep R., Jeff P. Dotson, Jeff D. Brazell, and Greg M. Allenby (2011), “Bayesian Analysis of Hierarchical Effects,” Marketing Science, Vol. 30, No. 1, pp. 123-133. Read Abstract
  • Chandukala, S. R. (2010), "Hierarchical effects of advertising," in G. M. Allenby and P. E. Rossi (eds), Bayesian Analysis in Marketing: A breakthrough in customer analytics, The Marketing & Management Collection, London: Henry Stewart Talks Ltd. Read Abstract
  • Chandukala, Sandeep R., Jaehwan Kim, Thomas Otter, Peter E. Rossi, and Greg M. Allenby (2008), "Choice Models in Marketing: Economic Assumptions, Challenges, and Trends," Foundations and Trends in Marketing, Vol. 2, No. 2, pp. 97-184. Read Abstract

Kelley School of Business

Faculty & Research