- M.A., University of Chicago, 2004
- B.A., University of North Carolina--Chapel Hill, 2001
Lura joined the doctoral program in the fall of 2010. Her primary area of interest is consumer behavior.
- Aguinis, Herman, Lura Forcum, and Harry Joo (2013), “Using Market Basket Analysis in Management Research,” Journal of Management, DOI: 10.1177/0149206312466147, forthcoming.
- Krishnan, Shanker and Lura Forcum (2013), “Advertising, Branding, and Consumer Behavior,” Handbook of Applied Memory Research, Tim Perfect and Steve Lindsay (eds.). Thousand Oaks, CA: SAGE Publications, forthcoming.