Journal Articles

You Get What You Pay For?: Self-Construal Influences Price-Quality Judgments

2013, Journal of Consumer Research

Ashok K. Lalwani, Sharon Shavitt

Citation

Lalwani, Ashok K. and Sharon Shavitt (2013), “You Get What You Pay For?: Self-Construal Influences Price-Quality Judgments,” Journal of Consumer Research, 40 (2), 255-267.