Research & Publications: Faculty, Research & Teaching: Kelley School of Business: Indiana University Bloomington

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Explore Business Horizons, the Kelley School's
bimonthly journal publishing original articles of interest to business academicians and practitioners. Marc J. Dollinger, professor of business administration, serves as editor-in-chief.

Faculty

Research & Publications

Journal Articles

You Get What You Pay For?: Self-Construal Influences Price-Quality Judgments

2013, forthcoming Journal of Consumer Research

Ashok K. Lalwani, Sharon Shavitt

Citation

Lalwani, Ashok K. and Sharon Shavitt (2013), “You Get What You Pay For?: Self-Construal Influences Price-Quality Judgments,” forthcoming, Journal of Consumer Research.