Book Chapters

The Relationship between Gender and Cultural Orientation and its Implications for Advertising

2012, Handbook of Research in International Advertising

Ashok K. Lalwani, Sharon Shavitt

Citation

Lalwani, Ashok K. and Sharon Shavitt (2012), "The Relationship between Gender and Cultural Orientation and its Implications for Advertising." Handbook of Research in International Advertising, Shintaro Okazaki (ed.), Cheltenham, UK: Edward Elgar Publishers, 455-470.