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Indiana University Bloomington

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Explore Business Horizons, the Kelley School's
bimonthly journal publishing original articles of interest to business academicians and practitioners. Marc J. Dollinger, professor of business administration, serves as editor-in-chief.

Faculty

Research & Publications

Book Chapters

The Relationship between Gender and Cultural Orientation and its Implications for Advertising

2012, Handbook of Research in International Advertising

Ashok K. Lalwani, Sharon Shavitt

Citation

Lalwani, Ashok K. and Sharon Shavitt (2012) "The Relationship between Gender and Cultural Orientation and its Implications for Advertising." Handbook of Research in International Advertising, Shintaro Okazaki (ed.), Cheltenham, UK: Edward Elgar Publishers, 455-470.