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Indiana University Bloomington

2013 Conference Speakers

The Marriage of B2B Marketing and Sales on LinkedIn

Photo of Evan KleinEvan Klein
LinkedIn Sales Solutions

Evan Klein works at LinkedIn where he helps B2B clients grow sales through better leveraging relationships and social media. His background is in Business Development in the Marketing Research and Online Marketing arenas, as well as Management Consulting experience working at the Gallup Organization. Evan received his MBA at the Haas School of Business in Berkeley where he focused on General Management and Entrepreneurship.

My Experiences in a Marketing Media Career

Photo of Monse MorenoMonse Moreno
Communications Manager | Starcom

Monse Moreno is a Communications Manager at Starcom MediaVest Group with over 3 years experience in media strategy and activation. She has overseen US Hispanic media and communications planning for various Proctor and Gamble brands including: Venus, Secret, Head and Shoulders, Feminine Care, Gillette APDO and Beauty Scale (Orgullosa). She works directly with P&G Marketing teams, collaborating with their agency partners, multiple media buying agencies, and internal SMG General Market strategy teams for holistic Total Market Planning approach. She loves to travel and post pictures/videos of her pup Amelio Bajelio on Facebook and Vine.

Promotional Products-Traditional Advertising For A Digital World

Photo of Terry McGuireTerry McGuire
Senior Vice President of Marketing | HALO Branded Solutions

Promotional products, or dimensional advertising, is a key component for enhancing corporate brands for a broad spectrum of businesses and organizations of all sizes. Terry McGuire, a 27-year industry veteran and Senior Vice President of Marketing for market leader HALO Branded Solutions (www.halo.com) will discuss the efficacy of promotional products with extensive research on the advertising reach and impact of promotional products.

Mr. McGuire will describe the value of promotional products, as well as the employment opportunities and outlook for this $18 billion industry.

Photo of Ken MoorheadKen Moorhead
Marketing Services Manager | LeadMD

Ken Moorhead brings an analytic mind and test-driven practice of digital marketing to the LeadMD team. He believes firmly in forming and testing hypotheses to quickly learn, iterate and optimize marketing efforts. Prior to LeadMD, Ken has owned his own marketing automation consultancy; he got his start in marketing as a marketing operations manager for a Midwest tech startup, and closely follows both SaaS technology and startup news.

To take a break from all the data, Ken enjoys training in Brazilian jiu jitsu and mixed martial arts. Outside the gym, he's a food and drink nerd, seeking out the best Chicago offers. Ken's favorite part of marketing is digging deep into the data to find insights and solutions to questions. In addition to an MBA from the Kelley School of Business, he holds an undergraduate degree in physics & astronomy from Ball State University which likely explains this obsession with experimentation, data and analysis.

Photo of Dianna KolbDianna Kolb
Sales and Marketing Manager | Chicago Digital

Chicago Digital handles clients across the country, but focuses on small to medium businesses servicing the North Shore and Chicagoland areas. Dianna’s expertise has been working with marketing for consumer products, business to business products, and for non-profit organizations.

In a world where having a digital presence is essential to building a business, Diannahelps to make sense of all the different options and find out what is going to accomplish the goals of a given company. Working directly with client strategy, concept designs, SEO, SEA and social media marketing, Dianna manages to achieve successful marketing goals for her clients.
For example, many businesses do not understand the importance of Facebook and why or how they should be utilizing this social media outlet. By coming up with a strategy that works for their specific industry, she has able to help implement a campaign and see the ongoing success. Past Social Media successes include: Weiman Products, LLC., Network After Work and the Chicago International Film Festival.

Photo of Rebecca OtisRebecca Otis
Content/Social Media Manager | Digital Third Coast Internet Marketing

Rebecca Otis is the Content/Social Media Manager at Digital Third Coast Internet Marketing in Chicago, focusing on building online and offline communities, and believes in the power of connecting people, businesses and ideas. Prior to this position, she founded LocalizeAustin, a small business marketing consultancy helping local businesses grow, promote, and get noticed including Austin Restaurant Week, The Autism Trust USA, and more. In 2010-2011, she developed and implemented a social media strategy and policies that are one of a kind in the state government website space and still used as a model Statewide. She has presented at state and national-level conferences including the National University Technology Network (NUTN), Government Finance Officers Association (GFOA), and will serve on a panel at BlogHer Food 2013 this summer. She was recognized as a ‘Rising Star’ Finalist for the Austin Business Journal Women of Influence Profiles in Power Awards in 2012. She likes to explore new restaurants, catch live music, and entertaining at home and shares her discoveries on her blog, The Rebeccammendations.?