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Indiana University Bloomington

Marketing

The Haring Symposium

The Albert Haring Symposium provides doctoral students from the Kelley School and other leading universities with a forum to present and discuss their research in a professional meeting environment.

Doctoral Program

M652

Marketing Models

  • 15-weeks
  • 3 credits
  • Prerequisite: None

This course examines useful quantitative models and methods applied in marketing areas. Topics include measurement of multiattribute preference structures, choice models, dynamic structural models, consideration set, brand and customer equity, hierarchical Bayesian models, market structuring, and new product diffusion.